Business

Global Trends in Promotional Merchandise: Why Branded Umbrellas Are Making a Comeback

custom branded umbrellas

In the world of promotional merchandise, umbrellas are finding their way back into the spotlight. Companies are rediscovering the value of a well-designed branded umbrella as a practical tool and an excellent marketing opportunity. Whether you’re looking to promote your brand at outdoor events or simply provide a functional promotional umbrella to clients, umbrellas have come a long way from being just a rainy day utility. iBrolly umbrellas, for instance, offer a range of branded umbrellas that blend high-quality materials with customisable options—making them a standout choice for modern businesses.

The reason behind the comeback of custom umbrellas is a combination of practicality, style, and actually working as a marketing tool. Unlike other promotional items that might get left behind in a drawer, a printed umbrella is something that people often carry around in public places—providing consistent exposure to the company logo in the real world. With the wide selection of custom umbrellas available today—from walking umbrellas to golf umbrellas—businesses have a variety of options to choose from.

Why Branded Promotional Umbrellas Are Back In Demand

These days, umbrellas are seen as more than just something to use in the rain. Custom umbrellas come in a wide range of shapes and sizes, including folding umbrellas, storm proof umbrellas and branded parasols—making them suitable for just about any weather condition or outdoor setting. Companies are increasingly realising the fact that custom umbrellas are an effective way to promote their brand in public. By giving clients or staff members a branded umbrella, businesses can ensure their logo is going to be seen in public spaces—making them a great promotional product.

One reason for the sudden surge in popularity is the increased flexibility in customisation. Many providers like iBrolly, allow custom umbrella printing with your company logo, brand colours, and full colour designs. And if you want to make sure the colour matches all your other marketing materials, you can request for a Pantone match to maintain consistency. Whether you need a small batch of umbrellas for a VIP client or a bulk order for a corporate giveaway, modern suppliers can accommodate various order quantities and lead times, often offering free UK delivery for added convenience.

How Businesses Use Custom Corporate Umbrellas to Promote Their Brand

Custom branded umbrellas are being used in all sorts of creative ways. Many companies choose them as corporate gifts, promotional giveaways or items used at outdoor events. Umbrellas are particularly popular in industries where staff or clients spend a lot of time outdoors, like hospitality, sports events, or travel. For example, branded golf umbrellas combine functionality with visibility, making them the perfect choice for golf tournaments or sports sponsorships.

And then there are outdoor events like festivals, fairs, or just general public gatherings, where a well-designed umbrella with a company logo on it can be seen by many people. A custom umbrella canopy with the logo printed on multiple panels is the most efficient way for maximum exposure.

From telescopic umbrellas to walking and folding styles, there are a range of options to choose from, along with various printing methods—including screen printing, custom print, or full-colour techniques.

Choosing the Perfect Umbrella for Your Brand: Canopy & Pantone

Choosing the right umbrella is more than just picking a style. Businesses need to think about quality branded umbrellas that are built to last and can withstand all sorts of weather conditions. Storm-proof umbrellas, for example, are really popular for their reliability, while large umbrellas and branded parasols perform well for outdoor promotional setups.

Another key factor is customisation. Today, providers offer a variety of printing options, allowing companies to upload their logo and create an umbrella that truly represents their brand. From eye-catching designs to Pantone match colour schemes, custom branded umbrellas can really stand out from the crowd and ensure the company logo leaves a lasting impression.

Benefits of Personalised Umbrellas

There are several advantages to using custom umbrellas as part of your promotional strategy:

  • Practicality: Unlike many other promotional items, high-quality branded umbrellas are used repeatedly, offering long-term exposure to your brand
  • Versatility: Umbrellas provide options for indoor or outdoor events, giveaways, or even just as a corporate gift.
  • Visibility: With a logo on an umbrella, your brand is seen by many people in public spaces, increasing awareness organically.
  • Customisation Options: From simple screen printing to full colour custom print, you can get an umbrella that matches your branding
  • Wide range of options: You can choose from simple folding umbrellas to big golf umbrellas and parasols.

Trends Driving the Resurgence: Advancements in Umbrella Printing

Several trends are driving a comeback for branded umbrellas in the world of promotional merchandise. Firstly, consumers and businesses are drawn to practical promotional products that actually do something useful. Unlike a pen or tote bag, which might be used briefly before being thrown in a drawer, umbrellas are ideal because people carry them regularly, ensuring the brand logo is seen repeatedly.

Another factor is, the technology for printing and customising umbrellas has improved. As a result, it’s now easier than ever to apply your logo and branding onto a custom umbrella that truly suits your brand’s image and style. Most modern custom umbrellas are available in a range of shapes and styles, from telescopic to storm proof umbrellas, ensuring umbrellas suit almost any requirement.

Lastly, there’s been a growing trend towards higher quality promotional products that last long-term rather than low-cost gadgets that get thrown in the bin after one use. By offering good quality branded umbrellas that are eye-catching, functional and long-lasting, businesses can give their brand image a boost at the same time as providing people a practical item they’ll actually use.

Custom Promotional Umbrella: Logo, Materials, & Printing

To maximise the impact of your custom branded umbrellas, it’s worth considering a few aspects:

  • Design: Position the logo strategically across the umbrella canopy to make sure it’s easy to see
  • Material and durability: Choose umbrellas made with storm proof materials to ensure durability and reliability
  • Printing options: Decide whether you want screen printing, full colour, or custom print to customise the umbrella
  • Quantity: Whether you need a small batch or a big order, check the lead times and minimum order requirements before you order.
  • Distribution: Consider the most effective way to offer your umbrellas—whether at outdoor events, as corporate gifts, or promotional giveaways

For businesses looking to offer a wide range of umbrellas to suit different client needs, iBrolly is an example of a supplier that offers a range of custom branded umbrellas, including golf, folding, and walking umbrellas—all customised with your logo.

Why Custom Branded Umbrellas Remain a Top Promotional Product

The return of branded umbrellas demonstrate how promotional products are shifting towards more practical and eye-catching ideas. It’s become clear that custom umbrellas today can be a really effective way to promote your brand while providing people a useful item that they’ll actually use. From custom branded umbrellas to corporate gifts, the possibilities are endless—just get the customisation right, choose a suitable printing option, and make sure the final product is finished to the highest standard.

Whether you need a small match of umbrellas for VIP clients, branded golf umbrellas for events, or walking umbrellas as giveaways, investing in custom umbrellas is a smart way to ensure your brand remains visible.

About the author

David Evans

David is Editor-in-chief.

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