4 Benefits of Illuminated Signage to Your Business

neon business signs

Business signs play a huge role in marketing a brand and making it known to potential customers. It serves as an asset to make customers aware of the location of your business, what your business is about and who you are as a commercial enterprise.

In most cases, your business signage is the first thing that people will see when they get to your premises or location of operations. It is, therefore, crucial to making your sign appealing and conspicuous to clients and other potential customers. One way of standing out from the norm and portraying a strong business image is using illuminated signs. They are a sure way of raising brand awareness and creating a signature for your business.

Initially, illuminated business signs were made using neon lights, which created a warm, buzzing effect. Nowadays, most illuminated signage use LEDs, which are energy-efficient, can have various applications and offer multiple colour variations.

Many designs may be used in illuminated business signage, depending on brand preferences. Here are some advantages of utilizing these signs for your business.

Visibility and noticeability

Most businesses opt for brightly lit signs for their visibility. Be it daytime or night time an illuminated sign will be easily discoverable and distinguished from other signs. During the day, an illuminated sign can be read nearby or from a distance. During the night, it becomes more noticeable, visible and easily located by customers. This is crucial, especially for competing businesses that are close to each other.

Your lit signage could be the appealing factor to bring you more customers than your competitors. On dark days that have a downpour, heavy fog or during winter afternoons, an illuminated business sign will make a huge difference to attract potential clients and customers who find it hard to locate your premises.

You should, therefore, ensure your sign is brightly lit for optimal visibility. It will let customers know you exist and open for business. As long as they contrast with their surroundings, they will be noticeable and an important marketing tool for your business.

Perception of professionalism and luxe

Contrary to conventional signs, a well-designed and lit sign makes a business appear classy and sometimes professional. LED lights are versatile and can be utilized in various signage designs because they can be seen from afar or up close. When your business is still new, it will assure passers-by that you have set camp and are there to stay and grow.

Aesthetic lighting also makes customers and other potential clients perceive your business as successful, prestigious and upmarket compared to competitors. Many clients believe that the calibre and design of a business sign portray the quality of the goods or services provided by an entity.

Investing in this kind of signage shows that you are serious with your brand awareness strategies. It also shows that you are not willing to take the easier way out to attract potential customers. Lit signage improves customers’ perception of your premises by providing a professional, sophisticated and distinct appearance.

24/7 advertisement

Conventional business signs become ineffective as it gets dark. For businesses like restaurants or bars that normally operate at night or experience busy hours when it is darker, a lit sign will be a great asset. Illuminated signs provide round-the-clock advertisement opportunities. For 24 hours a day, all year round, even when your business is closed, the illuminated business signage can always be on to let passers-by and potential customers know that you exist and are in operation at certain times and days.internal office illuminated logo sign in Cardiff

Even if your business only operates during the day, having the sign light up during the night lets people know that you are available, creating a reliable presence and a notion that your business is sturdy.

Another benefit of having the sign on during the night is that it promotes the security of your premises. Other than lighting up the surroundings of your premises, it would be hard for opportunistic burglars to be sure if there is someone on-site, reducing their chances of attempting to break in.

Design versatility

There is a huge variety of choices when it comes to designing and installing signage. Business signs are available in different shapes, sizes and designs. They have to befit the surroundings or environment where they will be fitted. One has to consider its visibility and angle of placement. With illumination, however, you do not have to compromise on some important aspects of your business. You can use your brand colours and utilize multiple design options to your liking.

Illuminating your signs provides multiple installation options in areas that are not considered ideal. Using LEDs will let you have multiple design options as you can utilize colour coordination and different materials to achieve your desired ambience. They can also be programmed to perform differently, from creating movements and colour-changing lamps to animations and strobing lights, offering versatility to your signage.

Illuminated signage helps you get the value for your money by attracting more customers and ascertaining your dominance in your line of business. It is one of the most used strategies of marketing and raising business awareness. Getting one for your entity will be of great benefit and it will help to sell your brand.

About the author

David Evans

David is Editor-in-chief.

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