When you start a business, you want clients to know your business exists as well as its products and services. There isn’t a better way to create awareness for your business than using signs or posters. A sign or poster is a marketing tool that businesses use to announce their company or products to a target audience. Signs can be used in business premises to announce the existence of the company and encourage clients to visit the premises.
Tips for Creating an Attractive Sign
Some businesses and firms use signs as their marketing tools. The following tips come in handy when it comes to creating attractive and practical signs:
• Use images and graphics
Using excellent graphics can go a long way when it comes to increasing the readability of your sign. Using colourful images can also create an impact. Therefore, you can add a meaningful image, logo or artwork to your sign to create visual appeal.
• Make sure it is visible
The main aim of a sign is to display a message, mainly for marketing purposes. Therefore, it would make sense for a sign to have a message which is visible. To make the message visible, you need to come up with a short and precise message. The last thing you want is to have a lengthy statement that you have to squeeze the words or reduce their size. A short and precise message will efficiently communicate the message you want to pass across.
Other factors that affect the visibility of a sign include the size and shape of the sign. When choosing the ideal size, you should consider your budget, where you want the sign installed, and the message you want to be displayed. It would be best if you also considered the distance from which you want the sign to be visible. For instance, if you want people to see the sign from far, then a large one would be the ideal choice.
• Be wary of clutter
Cluttering the sign is a definite way of keeping your sign from efficiently communicating the intended message. To avoid clutter, use as few words as you can to communicate. Avoiding clutter is essential, especially if you want your sign to be visible from a distance. Note that you also need to leave some empty space on the sign. This blank message is known as the white space, but you should note that it doesn’t have to be white; It can have some colour. Try to leave some white space so that your target audience can have an easy time reading the message.
• Make the sign colourful
When you put up a sign, you want as many people as possible to notice it, the last thing you want is a bland sign that will not attract viewers. It would help if you experimented with different background colours and text colours to see what works for you. However, you should not use too many colours on the sign because they can become tasteless. Reach out to professional sign maker companies such as Print Sauce, who have the experience to help your business get noticed. It is worth noting that the contrast of a sign can determine its readability. Therefore, there needs to be some contrast between the colours and the text.
• Make it unique
Most, if not all, business owners use signs to market their businesses and products. You may find that there are many signs in the location where you want to put yours. Your sign needs to stand out so that it can attract your target audience, so you need to take time and come up with ideas that will make your sign stand out from the crowd.
Your uniqueness may stem from something as small as using bold letters and attractive colours. Even the location and the shape of your sign can help make it unique. It is always wise to seek advice from those who fall into the category of your target audience. Such people will help give you a new perspective and come up with a unique piece.
Any good and attractive sign should have a call to action, you can use a term like “Call Us” or “Visit Us.” The sign should also include the name of the business and should be installed on an ideal location, preferably near your business. You can also have your business number or any other contact information on the sign.