Kourtney says she has launched the new blog to fill a vacuum that was missing in the healthy lifestyle space. Named after her daughter’s nickname, POOSH an infant blog that is only days old. As the oldest of the Kardashians, Kourtney says that she gets asked a lot how she achieves the perfect balance between work, her social life and parenting. Being a single mother of a six-year-old daughter, Kourtney says that Penelope’s free spirit is what inspired her to name the blog after her nickname.
Modern Women Doing their Best Without Feeling Judged
The newly launched lifestyle blog is said to inspire modern women to do their best without feeling judged. Even though many people argue that nothing is missing in the healthy lifestyle space, Kourtney says that countless women ask her how she manages to stay beautiful even after having children.
Gwyneth Paltrow’s Goop
There is a significant number of individuals arguing that Gwyneth Paltrow’s Goop as well as many other closely related blogs cater to today’s modern woman. However, Kourtney promises to bring something fresh, starting with her simple skincare and makeup routine. The blog will also feature an affiliate program that allows women to purchase self-care and beauty care products directly from the blog.
The Pressure to Look a Certain Way
In today’s era of Instagram and filters, all women are under pressure to look a certain way. Kourtney being a single mum with a full-time job will use the blog to show that it is possible to balance beauty, food, parenting and fashion, as well as, have a social life. The blog already features Kourtney’s healthy salad that includes quartered hard-boiled eggs, sliced avocado, fresh mozzarella and a quartered tomato seasoned with salt, olive oil and pepper.
Modern Guide to Living Your Best
Women with crazy work schedules get to have a modern guide to living their best life. The blog is meant to be a curated experience and a destination for modern living. Even though Kourtney is an unbelievably wealthy woman, she believes that her lifestyle tips will help different women lead a more relaxed and fulfilling life. People who disagree with this idea argue that a Kardashian lifestyle cannot be practical for every woman. Especially because Kourtney gets plenty of outside help as a reality television show personality.
The blog is still days old, and it is too early to tell if it will take off or not. Kourtney Kardashian being a public figure is a bonus for her as she ventures into the healthy lifestyle space. Her argument is solid thus far and the struggles she points out as some of her reasons to start the blog resonates with many modern women. Even though there are many other closely related blogs in the health and lifestyle space, Kourtney promises to deliver something different and impactful.